Converse Chapters

Co-Chair – 2-year term
主席职位应由至少两人(不超过三(3)人)以联合主席的身份共同担任，任期两(2)年. 继任者必须在两年任期结束前、本财政年度结束前(6月30日)确定。. 联合主席如愿意延长两(2)年任期，可在第一任期届满前通知TAPP主席和校友关系总监. 联合主席负责计划、执行和参加分会在他们地区的活动. 联合主席将向校友会联络员(TAPP主席)提交邀请名单及活动后报告。.

Communications/Social Media Chair– 2-year term
The Communications/Social Media Chair maintains Chapter’s social media efforts. 通信/社交媒体主席通过电子邮件或电子邀请向校友发送电子通信, takes photos at events and abides by the social media guidelines set forth by Converse.

任何由10名或10名以上的万博地址校友组成的团体都可以联合起来，并寻求建立一个隶属于万博地址的地方分会.

Once a group of 10 or more interested alumni have been established, they must hold an event with the purpose of forming a Chapter. 必须确定领导层的选择(2名联合主席和1名传播/社交媒体主席)，并在采取任何社交媒体举措之前通知大学.

• Each Chapter Chair will have a Liaison from the TAPP Committee of the Alumni Board, who serves as a resource for planning and support.
• 鼓励每季度举办一次，每年不少于两次分会“联欢会”. See the Event Planning Guidelines section below for suggestions.
• 我们建议分会的活动是“各付各的”，因为付款是客人的责任，参与者应该很少或没有费用.
• 所有活动的通知应在活动前四(4)至六(6)周与学院沟通. Email alumni@toymonstertruck.com to inform the University of the event and request an electronic list of alumni in the area.
  Chapters must adhere to the University’s Communication and Social Media Policy. See the Communications and Social Media Guidelines section below.
• Chapter year coincides with the University’s fiscal year, July 1-June 30.
• Chapter activities must be financially self-sustaining.
• 分会前受奖人的赞助不应与赠予万博地址的年度基金相冲突.
• Event sponsorships must have prior approval from the University.

• If an event seeks to raise money, the chapter will only do so for the Converse Annual Fund or other priorities of the University. Converse Chapters may not raise money for other charitable organizations.
• Offer variety and be inclusive. Hold events that appeal to and are conveniently located for all alumni in the area.
• Consider scheduling regularly, i.e. the 3rd Thursday of each month, so participants can remember more easily.
• Chapter Co-Chairs should issue invitations no less than three weeks prior to chapter events. Invitations may be issued via Facebook, phone trees, email blasts, View from the Tower (content deadline is the 15th of each month prior to event) or U.S. mail. Chapters must adhere to Converse’s Communication and Social Media Policy. See the Communications and Social Media Guidelines section below.
• 校友关系办公室将根据要求提供以下服务:不干胶姓名标签(姓名未预先打印), a Sharpie marker, Converse cocktail napkins, coasters and plastic cups.
• Each event should have a sign-in sheet to collect the name, class year and current mailing and email address of each guest. Dependent upon the style event, you may consider a registration table with name tags, keeping the event well branded with the Converse name and logo.
• Chapter leaders should submit a Post-Event Report to the TAPP Chair and alumni@toymonstertruck.com within two weeks after the event.
• Post-Event Reports should include the following:
  • Event details: Date, time, location
  • Chapter leadership in attendance
  • List of Alumni attendees with contact information (First and last name, class year and current mailing and email address of each guest)
  • Feedback on event, response from alumni, recommendations for other chapters or future events

Purpose

至关重要的是，万博地址校友分会和大学之间的沟通必须协调一致，以优化校友参与的方式相互支持. The Communications and Social Media Policy provides guidelines for this purpose.

Converse alumni, 朋友和家长从校友关系办公室收到各种与万博地址有关的电子通信, Converse Alumni Chapters, Institutional Advancement, and the University at-large. The volume of total communication, regardless of its point of origin, creates the recipients’ perception that they hear from Converse too little, just the right amount to stay interested, or too much. Striking the right balance to pique interest, without becoming overwhelming and causing recipients to tune out (or even unsubscribe), is our aim.

这一政策为万博地址校友分会应分发的额外电子邮件/电子邮件的数量提供了监督, and outlines the process for requesting email distributions by University staff.

It is understood that in special circumstances, 经负责机构发展的副校长和校友关系主任批准, additional communications beyond the parameters of this policy may be distributed, when necessary and appropriate.

Guidelines for Email Communications

• 向分会成员发送电子邮件:万博地址机构发展和校友关系办公室建议每个校友分会选举一位传播/社交媒体主席, 主要负责通过社交媒体向其分会成员传播信息.
• 学院的政策是，校友分会成员的电子邮件地址将保密，不会出售或与分会领导以外的任何个人共享. When sending emails use the “BCC” (blind copy) field to insert recipient email addresses.
• 建议分会领导创建一个新的电子邮件地址，与分会的Facebook页面相同，以便于沟通. Ex: ConverseSpartanburgAlumniChapter@gmail.com
• 如果分会联合主席决定使用MailChimp或Constant Contact等群发邮件计划, 相关费用将由分会联合主席和传播/社交媒体主席承担.
• In addition to the View from the Tower (VFTT) e-newsletter distributed monthly, 万博地址建议分会成员每周从分会收到的电子邮件不超过一封.
• 分会不会在《万博下载ios》发行当日发送任何电子邮件. 除非另有通知，《万博地址》将于每月第一周发行.

Guidelines for Social Media Utilization

• When a Chapter event is scheduled, 社交媒体/传播主席应通知校友委员会联络员和校友关系办公室的日期/时间和细节. 该分会必须要求将他们的活动信息发布在万博地址校友社交媒体(由大学维护的官方渠道)上。, up to twice per event via the Office of Alumni Relations.
• 纳入观景塔:如果校友分会希望通过观景塔(VFTT)或大学网站宣传他们的活动, 所有活动的细节必须通过电子邮件alumni@converse发送到校友关系办公室.edu by the 15th of the month, prior to publication. For example, in order to be promoted in the January issue of the VFTT, information must be received by the University by December 15th. 希望所有分会的活动都能在VFTT和大学网站上突出显示.
• 每个分会的社交媒体/传播主席应专门为其分会创建一个Facebook页面. Facebook的用户名必须得到大学的批准，校友委员会联络员和TAPP主席必须在创建时得到通知. Facebook is a very effective means of communicating event information, and provides a no-cost avenue for distributing invitations and receiving attendance responses.
• 社交媒体/传播主席也可以通过Twitter和Instagram发布信息. These methods are also effective communication tools for raising awareness about events, encouraging attendance and sharing photographs following events. Instagram和/或Twitter的处理也必须得到大学的批准，并且必须在创建时通知TAPP主席.